Video for Superbowl (ASL)
Hi everyone!
I got this from a friend and I thought I'd share! Enjoy! I quote the following:
"FYI, one of two guys graduated from Clarke School for the Deaf in Northhampton, Mass in 1978. His name is Darren Therriault from Chicago. It will be the first time in history for Super Bowl to advertise a commercial with ASL and no sounds. It will be fun watching that ad on Feb. 3.
Bob's House -- Pepsi's new Super Bowl Ad
YouTube - Bob's House -- Pepsi's new Super Bowl Ad
Bob's House -- Behind the Scenes of a Super Bowl Ad
YouTube - Bob's House -- Behind the Scenes of a Super Bowl Ad
It goes like this: Two guys are driving to their friend's house to watch the Super Bowl. Once they get to Bob's street, neither knows which house is his. They sit in the car, arguing, until one of them has an idea. He starts laying on the horn, and one by one, the houses light up and dogs start barking.
One house stays dark and quiet: It's Bob's.
Deaf people will be falling out of their chairs in disbelief, National Association of the Deaf president Bobbie Beth Scoggins wrote in an e-mail response to questions. Hearing people, Scoggins wrote, will stop what they're doing to see why there are no sounds. She believes it's an historic first for an ad featuring American Sign Language to get such prominent play.
I was glad to see this part of the deaf culture awareness shared in a most clever way," Scoggins, who is deaf, wrote by e-mail as she was traveling.
Broussard, who plays Bob in the commercial, has worked for PepsiCo in Dallas for 27 years. He got involved in the deaf community through a church he and his wife attended, where the services were conducted entirely in sign language. Broussard is not deaf.
The two actors who play Bob's friends - Brian Dowling and Darren Therriault - are also PepsiCo employees, and are deaf. Dowling works for Frito-Lay in Arizona, and Therriault works for PepsiCo in Chicago.
Broussard worked on the ad concept on his own time. He said, "This was all extra credit."
It was 18 months before he showed it to senior managers, who decided they wanted it for the Super Bowl.
The ad was directed by Baker Smith, with creative help from BBDO-NY, A PepsiCo spokeswoman declined to say how much the ad cost."