Firm hits brakes on ‘road kill' candy Production halted as activists call animal-shaped sweets tasteless New Jersey animal activists want this candy taken off the shelves.
TRENTON, N.J. - Production of roadkill-shaped candy screeched to a halt Friday, as Kraft Foods Inc. announced it would stop manufacturing the treats amid protests by animal rights activists.
"We take comments from our consumers really seriously and, in hindsight, we understand that this product could be misunderstood," said Kraft spokesman Larry Baumann.
Kraft plans to stop production of the fruity-flavored Trolli Road Kill Gummi Candyas soon as possible and then sell off remaining inventory, Baumann said.
The announcement came after the New Jersey Society for the Prevention of Cruelty to Animals protested that the the candy, which is shaped like critters run over by cars — complete with tire treads — encouraged children to be cruel to animals.
"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
Road Kill Candy
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What do you think? Do you think this is sending out the wrong message to children about animals?
TRENTON, N.J. - Production of roadkill-shaped candy screeched to a halt Friday, as Kraft Foods Inc. announced it would stop manufacturing the treats amid protests by animal rights activists.
"We take comments from our consumers really seriously and, in hindsight, we understand that this product could be misunderstood," said Kraft spokesman Larry Baumann.
Kraft plans to stop production of the fruity-flavored Trolli Road Kill Gummi Candyas soon as possible and then sell off remaining inventory, Baumann said.
The announcement came after the New Jersey Society for the Prevention of Cruelty to Animals protested that the the candy, which is shaped like critters run over by cars — complete with tire treads — encouraged children to be cruel to animals.
"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
Road Kill Candy
--------------------------------------------
What do you think? Do you think this is sending out the wrong message to children about animals?
Geez We gotta teach the children that animals do have rights just like we do.

