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Coke thinks coffee-cola is it
'Coca-Cola Blak' adds a jolt of joe; singing sandwiches; and a $5,000 toilet
COMMENTARY
By Brian Tracey
Business Editor
MSNBC
Updated: 8:28 p.m. ET Dec. 8, 2005
Many might have thought Coca-Cola was being a soda jerk for canning Vanilla Coke last month, but now we know the reason behind the move: The company was clearing space on supermarket shelves for a coffee-flavored drink called Coca-Cola Blak.
Apparently tired of losing the thirst-share of Generation X-ers addicted to Starbucks and Red Bull, the beverage behemoth will launch Coca-Cola Blak in coffee-craving France next month, with a worldwide rollout soon to follow.
"We believe we have created a new category of soft drink — an adult product in a carbonated beverage — and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president of global core brands.
We assume when he says "any part of the day," he means anytime that does not precede sleeping.
© 2005 MSNBC.com
URL: http://www.msnbc.msn.com/id/10334920/
'Coca-Cola Blak' adds a jolt of joe; singing sandwiches; and a $5,000 toilet
COMMENTARY
By Brian Tracey
Business Editor
MSNBC
Updated: 8:28 p.m. ET Dec. 8, 2005
Many might have thought Coca-Cola was being a soda jerk for canning Vanilla Coke last month, but now we know the reason behind the move: The company was clearing space on supermarket shelves for a coffee-flavored drink called Coca-Cola Blak.
Apparently tired of losing the thirst-share of Generation X-ers addicted to Starbucks and Red Bull, the beverage behemoth will launch Coca-Cola Blak in coffee-craving France next month, with a worldwide rollout soon to follow.
"We believe we have created a new category of soft drink — an adult product in a carbonated beverage — and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president of global core brands.
We assume when he says "any part of the day," he means anytime that does not precede sleeping.
© 2005 MSNBC.com
URL: http://www.msnbc.msn.com/id/10334920/
~coke-coffee brewing... 



