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Exposure for coaches finally ads up
The names on the arenas have been bought, as has the rotating courtside signage and the jerseys and shoes of the players that play the games.
Corporate America hasn't been bashful about tapping into high-profile schools, seeking to grab some of the large captive audience that watch its basketball teams play.
But a new space could become a standard in the college advertising marketplace. That is, if the real estate on the most marketable coaches becomes available.
Snazzy sideline dressers with clipboards beware -- the corporate logo could be heading straight for your lapel sometime in the near future.
Bobby Knight became the first college basketball coach to "NASCAR-ize" his courtside wardrobe two weeks ago when he walked out of the locker room at the American Airlines Center in Dallas to coach his Texas Tech Red Raiders against the Iowa Hawkeyes in the Christmas Classic.
The game was sponsored by O'Reilly Auto Parts, its embroidered logo appearing on the right chest of the sweaters worn by Knight and his assistant coaches. But the endorsement agreement wasn't just for that game. O'Reilly purchased the sweater rights to Knight for the next two seasons.
more story info...
http://espn.go.com/sportsbusiness/s/2004/0108/1703483.html
The names on the arenas have been bought, as has the rotating courtside signage and the jerseys and shoes of the players that play the games.
Corporate America hasn't been bashful about tapping into high-profile schools, seeking to grab some of the large captive audience that watch its basketball teams play.
But a new space could become a standard in the college advertising marketplace. That is, if the real estate on the most marketable coaches becomes available.
Snazzy sideline dressers with clipboards beware -- the corporate logo could be heading straight for your lapel sometime in the near future.
Bobby Knight became the first college basketball coach to "NASCAR-ize" his courtside wardrobe two weeks ago when he walked out of the locker room at the American Airlines Center in Dallas to coach his Texas Tech Red Raiders against the Iowa Hawkeyes in the Christmas Classic.
The game was sponsored by O'Reilly Auto Parts, its embroidered logo appearing on the right chest of the sweaters worn by Knight and his assistant coaches. But the endorsement agreement wasn't just for that game. O'Reilly purchased the sweater rights to Knight for the next two seasons.
more story info...
http://espn.go.com/sportsbusiness/s/2004/0108/1703483.html
