Local deaf community applauds silent Super Bowl ad

Miss-Delectable

Miss-Delectable

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News 8 Austin | 24 Hour Local News | HEADLINES

Don't reach to turn up the volume, one Pepsi commercial is supposed to be silent.

It's filmed entirely in American Sign Language.

The ad includes a popular joke in the deaf community.

Members of the Texas School for the Deaf said the commercial has been the talk of the deaf community, ever since they were told about it a week ago.

Texas School for the Deaf's Walt Camenisch said it's great to see the deaf community represented.

"I think this is great exposure," Camenisch said. "For the deaf community to have this kind of commercial, I think it's a really neat thing for Super Bowl day. I mean it's such a special day already. You know, there's a lot of money that goes into those advertisements. So the idea that the deaf are a part of that, I think it's great."

The idea for the commercial came from some of PepsiCo's own deaf employees.

American Sign Language is said to be the fourth most commonly used language in the United States.
 
How come the other AD'ers complaining in here and they said they thought it didn't show on TV. Guess, they missed it! :lol:
 
Cool! Too bad AgBAD had to cast a pall over the whole thing!
 
Jillio, yes, I remember the hearing president to retire and want to have a Deaf president on the campus in 1988. The audist with close doors want to hire or refuse to fire the hearing president. It is an ongoing debate on having all the audists making our lives miserable and not be left alone. The audists don't get it, ever. That is discrimination against us, Deafies. Now we got a Deaf president or is that all a lie? It is good that we have a Pepsico deaf commercial and hope now that the Super Bowl Game is over and still show the commercial like every regular commercial. I don't want AGBELL ruin the deaf commercial. We need it, just to be proud of it. I really like this commerical about Bob's House. That is really neat. :sadwave:
 
I still say - BOO!! to PepsiCo/Enable for being bullied by AGB.
You are not Enabling anyone if you are so quickly and easily bullied.

The ad was supposed to show during the last of pre-game and right before game kickoff to go along with the ASL text.
I first was told it did not air and then someone said it did air and was buried into the pre-pre-game stuff.

I would like to see more D/deaf anything on TV, film, etc.
 
ASLGAL said:
I still say - BOO!! to PepsiCo/Enable for being bullied by AGB.
You are not Enabling anyone if you are so quickly and easily bullied.

The ad was supposed to show during the last of pre-game and right before game kickoff to go along with the ASL text.
I first was told it did not air and then someone said it did air and was buried into the pre-pre-game stuff.

I would like to see more D/deaf anything on TV, film, etc.
Click to expand...

It did show in the last half of the pre-game show. Those were the plans even prior to A.G. Bell making their negative statement.
 
jillio said:
It did show in the last half of the pre-game show. Those were the plans even prior to A.G. Bell making their negative statement.
Click to expand...

True, Jillio. I saw the commercial. Alexander Graham Bell and all his litle buzzers didn't sway Pepsico from its plans.
 
Jclarke said:
How come the other AD'ers complaining in here and they said they thought it didn't show on TV. Guess, they missed it! :lol:
Click to expand...
It was shown on television... BEFORE the Super Bowl.
 
Ok, this is a little off topic but I think it takes a back door to it; it was just discovered that Gallaudet, NTID, some comm companies like GoAmerica, i711 donated moneys to AGbad in 2005 and there is activity under way to find out the reasons why they donated. For the Gallaudet angle, just remember that this occurred before the protests and before Davila came onboard.
 
Tousi said:
Ok, this is a little off topic but I think it takes a back door to it; it was just discovered that Gallaudet, NTID, some comm companies like GoAmerica, i711 donated moneys to AGbad in 2005 and there is activity under way to find out the reasons why they donated. For the Gallaudet angle, just remember that this occurred before the protests and before Davila came onboard.
Click to expand...

Gallaudet??? Oh my, my, my..
 
Tousi said:
Ok, this is a little off topic but I think it takes a back door to it; it was just discovered that Gallaudet, NTID, some comm companies like GoAmerica, i711 donated moneys to AGbad in 2005 and there is activity under way to find out the reasons why they donated. For the Gallaudet angle, just remember that this occurred before the protests and before Davila came onboard.
Click to expand...

Yea, I read that in DeafRead today. I was a little taken back.
 
Tousi said:
Ok, this is a little off topic but I think it takes a back door to it; it was just discovered that Gallaudet, NTID, some comm companies like GoAmerica, i711 donated moneys to AGbad in 2005 and there is activity under way to find out the reasons why they donated. For the Gallaudet angle, just remember that this occurred before the protests and before Davila came onboard.
Click to expand...

I'm wondering if the money was perhaps specified for their college scholarships?
 
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