Wokamuka
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Or is it biodegradable fur vs. chemically-based fur? How far to go to be green?
CANOE -- CNEWS - Canada: Fur debate heats up
Animal rights activists, Fur Council of Canada at odds over ad campaign
By ANN MARIE MCQUEEN, SUN MEDIA
The Ottawa Sun
A slick new advertising campaign aims to reframe the fur industry as a friend of the environment.
The Fur Council of Canada launched print ads last week calling fur "eco-fashion" in an effort to reassure consumers about their product and counter anti-fur campaigns of the past.
The Montreal-based council represents about 70,000 members, most of them trappers, said Alan Herscovici, the council's executive vice-president.
"It was important to explain the real story of the fur industry," said Herscovici. "And that is 'if you care about nature and protecting the environment, fur is an excellent choice.' "
One ad criticizes synthetically made fake fur as containing petrochemicals, "non-renewable resources that cause environmental problems."
"Fur, by contrast, is a natural, renewable and sustainable resource," it says.
Herscovici said the council wanted to capitalize on current interest in all things green by getting the message out that fur is a biodegradable, renewable resource.
I have slowed down on my meat consumption a lot in the last few years. Not really by choice it just happened that way. I think many people share our views about not just killing animals for their skins yet others buy the stuff. I just don't understand it.