He does compare himself to Paris Hilton since they share the same exposure of the media. It is called off-color humor comparison. It reminds me of Obama's Paris Hilton remark and others saying Paris Hilton remarks. The US media has been obsessed with Paris Hilton. Americans often love to use Paris Hilton daily as an example in any way. Ugly, Bad and good. Talking about Paris Hilton remarks is extremely popular in the US since Paris Hilton was introduced to the American culture. Naturally, she is an entrepreneur and makes fortune off her appearance, her name, sex sell, and scandals.
Ironcially, she did support Vote or Die campaign and confessed she didn't vote.