somedeafdudefromPNW
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Source: http://www.reuters.com/article/idUSN0520145720100505?type=marketsNews
Keep an eye on the ingredients before buying Innova, EVO, California Natural, Healthwise, Mother Nature and Karma; Procter and Gamble, the manufacture of Iams and Eukanuba, has a tendency of turning bought-out quality pet brands into garbage ones.
Technically, you should always read the ingredients before buying ANYTHING, but I suppose there are people out there who have blind faith in the brands of their choice.
Source: http://www.reuters.com/article/idUSN0520145720100505?type=marketsNews
UPDATE 1-P&G set to buy Natura Pet Products
Wed, May 5 2010
* P&G to buy privately-held Natura Pet Products
* Sees deal closing in about a month
* Move expands P&G's pet food beyond Iams, Eukanuba
CHICAGO, May 5 (Reuters) - Procter & Gamble Co <PG.N> has signed a deal to buy privately held Natura Pet Products Inc, a move that will let the maker of Iams and Eukanuba products expand into the holistic and natural segment of the pet food market.
The acquisition may surprise some industry watchers who had wondered in the past if pet food was a business P&G would exit. The business, a relatively small one for P&G, has not performed as well as other parts of the consumer product maker's $79 billion portfolio.
Natura, based in Davis, Calif., sells products under the Innova, Evo, California Natural, Healthwise, Mother Nature and Karma brands in some specialty pet stores and through veterinarians, mainly in the United States and Canada.
P&G said it plans to close the acquisition of Natura, which has about 140 employees, in a month or so. The terms of the deal were not disclosed.
Last week, P&G reported a 6 percent drop in quarterly organic sales of snacks and pet care items, which strip out the impact of acquisitions, divestitures and foreign exchange rates. The snacks and pet care business, which also includes the Pringles brand, was the company's only unit to post a decline in organic sales. (Reporting by Jessica Wohl; editing by Andre Grenon)
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Keep an eye on the ingredients before buying Innova, EVO, California Natural, Healthwise, Mother Nature and Karma; Procter and Gamble, the manufacture of Iams and Eukanuba, has a tendency of turning bought-out quality pet brands into garbage ones.
Technically, you should always read the ingredients before buying ANYTHING, but I suppose there are people out there who have blind faith in the brands of their choice.
souggy, AGREE
for posting...on a dog forum I'm on, someone juts put this up. I feed my guys raw and so haven't used kibble or cans in years. Am not surprised about this change but disappointed for those who use it.