Cochlear reports 25% jump in profit

Miss-Delectable

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Cochlear reports 25% jump in profit - Breaking News - Business - Breaking News

The boss calls it a 25-year-old start up, but to tens of thousands of deaf people it is more likely an institution.

Hearing-implant company Cochlear Ltd reported on Tuesday a full year net profit of $100.13 million, a rise of 25 per cent, while core earnings were up 24 per cent to $107.56 million.

Moreover, global sales of Cochlear's implants jumped by 24 per cent on last year, with 15,947 units sold.

After 25 years on the scene, and with continued financial good health, one would think Cochlear had well and truly established itself.

Not so, says chief executive Dr Chris Roberts.

"In the product life cycle, we're still in the early stages," Dr Roberts said.

"If you look at Cochlear implants, the outcomes that people are getting are improving all the time, and the clinical outcomes are improving because the technology improves.

"I view the company as a 25-year-old start up."

Cochlear has forecast core earnings growth of 15 to 20 per cent in 2008, but this is small pickings compared to a strategy at the forefront of Dr Robert's mind - doubling the size of the Sydney-based company.

This involves a complete transformation of Cochlear, already underway, from simply a medical device company to global service company.

"We have been over the last number of years doing a lot of work designing this business for the next doubling - not focused on the next 10 or 15 per cent growth - and it was clear to us that we needed to fundamentally do manufacturing differently and the entire supply chain," Dr Roberts said.

"We've done a lot of work around our internal capacity and capability, but we've been also working on helping the capacity at a clinic level.

"We're offering many more services to help manage troubleshooting issues with people after they get an implant, so it frees up capacity in the clinic.

"We've been changing our business model, moving away from just being a medical device company selling a device to a clinic, to also thinking about consumer advocacy, and indeed a world-class service company looking after the recipients."

Such measures were already affecting Cochlear's revenue, Dr Roberts said, and attributed fiscal 2007's strong performance to the changes.

"The investments that we've been making in our manufacturing and supply chain have really paid off, we've been able to deliver this extra capacity," he said.

"That increase is not from market share. That is the clinics', and the surgeons have been able to treat 25 per cent more patients. That's really encouraging in terms of the capacity in the system."

Dr Roberts estimated that Cochlear was treating only 10 per cent of its potential market each year, highlighting the opportunities available to the company.

"Even after 25 years, we are implanting less than incidents - new patients born deaf or going deaf - so the market is bigger each year," he said.

"The opportunity for us is to organise ourselves to go out and capture more of that opportunity."

All geographic regions had contributed to the company's performance, Cochlear said.

The Americas produced a 26 per cent rise in revenue to $249.8 million and Europe posted a revenue jump of 23 per cent to $213 million.

Revenue from the Asia-Pacific region rose by 34 per cent to $80.1 million, underpinned by strong growth in China, India, Korea and Australia, the company said.

Total revenue was $559.4 million, up 24 per cent on 2006.

Cochlear reported a final dividend of 70 cents a share, taking the full-year dividend to $1.25.

Shares in Cochlear finished $1.44 up, or 2.3 per cent higher, at $63.25 on Tuesday.
 
So much for those who claim CI isn't big business, or that clinics and manufacturers don't have profit as their motivation.
 
I don't think anyone ever claimed that the manufacturers don't make money from CIs (why shouldn't they, as they are private companies not charities) but rather that doctors and clinics don't make big money. Manufacturers and clinics are not the same.

Payment Under Public and Private Insurance and Access to Cochlear Implants

What, clinics don't charge for the surgery? And the more surgeries that are done, the greater the profit margin? Every CI sold is means a surgery.
 
I glad I am not using cochlear implant thank to my parents! :)
Anyways, why their parents make decision for their child getting a
cochlear implants? It's seem obviously bad, I heard on youtube
said from a deaf man said, about some doctors would been recommend to their parents, so, parents would make a decision for their child to get a cochlear implant that why they need making profits from these companies that make a cochlear implant that not just cochlear implants has good or greater quality.
Usually, some deaf people would be getting rid with their cochlear implant, because something wrong or uncomfortable with it inside
above the ear -- near the skull. That is my humble opinion.
 
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Only reason they increased is because those deafies got it free by the insurance, but later they ended up regretted just like me.
 
What, clinics don't charge for the surgery? And the more surgeries that are done, the greater the profit margin? Every CI sold is means a surgery.

It's not that simple. Clinics and doctors don't charge enough fee to cover their costs, particularly when a Medicaid case is involved. Read the link to see the mechanics of it.
 
? It's seem obviously bad, because I saw on Youtube from
deaf guy told me about doctor want their making profits because it is not
just getting better to hear with using it, especially, hearing aids has more worse quality than this. IMAO.

Well if it was on You Tube it must be true then, right? :roll:
 
I glad I am not using cochlear implant thank to my parents! :)
Anyways, why their parents make decision for their child getting a
cochlear implants? It's seem obviously bad, I heard on youtube
said from a deaf man said, about some doctors would been recommend to their parents, so, parents would make a decision for their child to get a cochlear implant that why they need making profits from these companies that make a cochlear implant that not just cochlear implants has good or greater quality.
Usually, some deaf people would be getting rid with their cochlear implant, because something wrong or uncomfortable with it inside
above the ear -- near the skull. That is my humble opinion.


yes, me too! I am glad that I am not taking CI.
I am support for lose hear or HoH, If they do need take a CI. that is fine, but not deafs ppl.
 
Only reason they increased is because those deafies got it free by the insurance, but later they ended up regretted just like me.

What you have a regretted for...? Like you had a cochlear implants, but in
other side have a metal on your skull?
 
yes, me too! I am glad that I am not taking CI.
I am support for lose hear or HoH, If they do need take a CI. that is fine, but not deafs ppl.
Me too, so, I would been saying, "CI are only for hard of hearing people, not just
deaf. That fine with me. It's not bothering me." It remind me about my friend from HS is hard-of-hearing is using with CI for total communication, like, his parent didn't know to sign or watching TV without CC from almost a decade ago.
 
What you have a regretted for...? Like you had a cochlear implants, but in
other side have a metal on your skull?

That, having a metal on my skull, and other is that I don't wear it really often, and careless about it. So now what's my point to get a CI was whole a lie, shame on me oh well :)
 
It's not that simple. Clinics and doctors don't charge enough fee to cover their costs, particularly when a Medicaid case is involved. Read the link to see the mechanics of it.

I know the mechanics of third party payment for medical services. And just because an insurance company doesn't pay the entire fee charged by the doctor does not mean that the balance is not charged back to the patient, unless the insurance plan is a PPO or an HMO. How many CIs do you think are implanted under PPO or HMO plans? And, how many CI surgeons even accept Medicaid?

The fact of the matter is, if CI surgeons were loosing money on the surgeries, they would not continue to do them. They have to make a profit in order to maintain a practice. Hell, malpractice insurance alone for physicians is in excess of $100,000.00/year. Surgeons pay substantially more.
 
Me too, so, I would been saying, "CI are only for hard of hearing people, not just
deaf. That fine with me. It's not bothering me." It remind me about my friend from HS is hard-of-hearing is using with CI for total communication, like, his parent didn't know to sign or watching TV without CC from almost a decade ago.


yeaaah, agreement!
I used interpreter from my mom, If TV has without CC. Let you know, in Germany haven´t much TV with CC. that is why, all deafs ppl are not always staying at home. they are a lot of meeting, sportclub, visting to their friends, hang out with friends... true, If we do like watch to TV "Men In Black", but it might without CC. we would say, give up to watching!! we are not mad or something.. used patience. that is fine with me.
I am glad, that I am going to USA soon. It have a lot with CC. :)
 
Part of it is due to advertising and promotions by audiologists.

I went in for a simple hearing test for a new hearing aid and the audiologist then recommended that I get a cochlear implant. I'm like, "Eh? I didn't take the test to see if I should get cochlear implant. I just want a new hearing aid." Of course , she replied... "It's okay to be ashamed of CIs. I encourage you to think about it."

Well, a few months later... I went in to get my new hearing aid. I got a different audiologist instead and she was like, "That woman suggested you get CI? Whatever! You're fine with your hearing aids."

A few days later, I talked with a friend who worked under NTID. She said that some of the audiologists are encouraged to recommend CIs to students coming in for hearing aid tests. It had something to do with whenever a deaf student gets CI through NTID, then NTID gets recognition and more money. :roll:
 
Part of it is due to advertising and promotions by audiologists.

I went in for a simple hearing test for a new hearing aid and the audiologist then recommended that I get a cochlear implant. I'm like, "Eh? I didn't take the test to see if I should get cochlear implant. I just want a new hearing aid." Of course , she replied... "It's okay to be ashamed of CIs. I encourage you to think about it."

Well, a few months later... I went in to get my new hearing aid. I got a different audiologist instead and she was like, "That woman suggested you get CI? Whatever! You're fine with your hearing aids."

A few days later, I talked with a friend who worked under NTID. She said that some of the audiologists are encouraged to recommend CIs to students coming in for hearing aid tests. It had something to do with whenever a deaf student gets CI through NTID, then NTID gets recognition and more money. :roll:

Profit, profit, profit!:rl:
 
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