AG Bell against ASL commerical - Page 2

jillio · 02-03-2008, 11:18 PM

AG Bell Speaks Up About Pepsi Super Bowl Commercial
On January 31, AG Bell President Karen Youdelman and Executive Director Alexander T. Graham sent a letter to Pepsi corporate executives about its upcoming Super Bowl commercial, “Bob’s House,” featuring deaf characters. Click here to read the entire letter. Stay tuned for an upcoming edition of AG Bell Update highlighting member feedback and comment. Please feel free to provide your comments about the commercial directly to Pepsi or to AG Bell. To receive AG Bell Update click here.

From their website.

Also, the upcoming convention in June is in Milwaukee.

JClarke · 02-03-2008, 11:20 PM

Quote:

Originally Posted by sequoias

I think AG Bell's headquarters is in Washington, DC. That will be found out really quickly about what's happening because there's a huge amount of deaf people living in the metro area, including the fellow Alldeafers here.

So True!

jillio · 02-03-2008, 11:23 PM

Here is a copy of the original letter:

January 31, 2008
Ms. Julie Hamp Senior Vice President
PepsiCo Communications
700 Anderson Hill Road Purchase, NY 10577
Dear. Ms. Hamp,
On behalf of the Alexander Graham Bell Association for the Deaf and Hard of Hearing (AG Bell), we are writing in regards to the airing of your upcoming Super Bowl commercial highlighting deaf characters. Established in 1890, AG Bell is the only national organization dedicated to supporting children and adults who are deaf or hard of hearing who use spoken language and hearing technology to communicate in mainstream society.
Although we appreciate Pepsi’s efforts to encourage new promotional ideas from your rank-and-file employees and your willingness to celebrate diversity, we would be remiss if we did not call your attention to the fact that your advertisement offers a limited view of the deaf community. Since you have chosen the Super Bowl as the forum to launch this campaign, and because of Pepsi’s size and stature, we feel a responsibility to offer our perspective on this somewhat misleading stereotype presented in your advertisement.
We trust you understand that deaf and hard of hearing individuals are a diverse group and therefore do not fit into a single, distinct culture. Your advertisement perpetuates a common myth that all people who are deaf can only communicate using sign language and are, therefore, isolated from the rest of society. In fact, today’s hearing technology, coupled with early screening identification and intervention, has led to incredible advances in listening and spoken language skill development. Of the more than 30 million Americans who live with hearing loss, the majority use spoken language as their primary mode of communication.
We would also like to remind you that with the amount of money Pepsi will spend on just one 60 second spot to air during the Super Bowl, you could help an untold number of families obtain hearing aids and other professional services that are costly and in many cases not covered by medical insurance. We would be very willing to work with Pepsi to develop some creative ideas to promote other facets of the deaf community and to highlight positive role models who have met the challenges of this condition and thrived using spoken language. In addition, we invite and encourage your participation at our 2008 convention to be held in Milwaukee, Wisconsin, June 27-30; the largest gathering of families with deaf and hard of hearing children in the world.
Your continued involvement in this issue would go a long way to educate the public about this oftentimes invisible condition and promote appreciation for those individuals that go above and beyond to overcome the absence of something many of us take for granted – the miracle of sound.
Sincerely,
Karen Youdelman, Ed.D. Alexander T. Graham
President Executive Director

CCfan · 02-03-2008, 11:45 PM

Quote:

Originally Posted by GalaxyAngel

E^T@#$%&^Y$@^&#%^Y QERH I'm piss'n off..
I'm going rant this fucking AGBELL=AGBAD!

I am agree with you. I wish I am become a protester against AGbell.
I wish I can get arrested for this. BUT, man, I can't do it. I don't want to jail;
or getting a misdemeanoror arrest record for the rest of my life. Damn AGbell!
AGbell are a%^holes!

GalaxyAngel · 02-03-2008, 11:48 PM

Quote:

Originally Posted by CCfan

I am agree with you. I wish I am become a protester against AGbell.
I wish I can get arrested for this. BUT, man, I can't do it. I don't want to jail;
or getting a misdemeanoror arrest record for the rest of my life. Damn AGbell!
AGbell are a%^holes!

Tomorow, I will go buy THICK HARD PAPER AND HUGE LETTERS..
"AGBELL IS DISCRIMINATION against Deaf Community.
Where is Pepsi Deaf Commercial "Bob's House"?
Sign post on my PROPERTY.. I will dare!
Watch me..
I'll take picture REAL LIVE RECORD CAMERA.

JClarke · 02-03-2008, 11:54 PM

Quote:

Originally Posted by GalaxyAngel

Tomorow, I will go buy THICK HARD PAPER AND HUGE LETTERS..
"AGBELL IS DISCRIMINATION against Deaf Community.
Where is Pepsi Deaf Commercial "Bob's House"?
Sign post on my PROPERTY.. I will dare!
Watch me..
I'll take picture REAL LIVE RECORD CAMERA.

Better in this "AGBELL discriminates the deaf community - Why?"

GalaxyAngel · 02-04-2008, 12:21 AM

UPDATED...
That was pre-game before started the football superbowl..

Only once aired..
Wha.. heck?

and also update news:
NAD Works With PepsiCo on Super Bowl Ad in American Sign Language - National Association of the Deaf
Obvouisly everyone are missed watch PRE-SHOWING before started the football superbowl..

(sigh)

sequoias · 02-04-2008, 12:27 AM

Not everyone watch pre-game so why did they place it in there? It's better during the game because of more audience and less miss the commerical.

authentic · 02-04-2008, 12:29 AM

Quote:

Originally Posted by GalaxyAngel

UPDATED...
That was pre-game before started the football superbowl..

Only once aired..
Wha.. heck?

and also update news:
NAD Works With PepsiCo on Super Bowl Ad in American Sign Language - National Association of the Deaf
Obvouisly everyone are missed watch PRE-SHOWING before started the football superbowl..

(sigh)

It was 4 hour pre-game talk show, I think the commercial was part of it. I wasn't going to watch the whole 4 hour pre-game talk show. I am going to sue pepsico for not saying "that AD will be in pre-game talk show" instead of "commercial on Super Bowl Ad". That is big difference right there. Brb let me

on the pepsi can.

CCfan · 02-04-2008, 12:30 AM

Quote:

Originally Posted by GalaxyAngel

UPDATED...
That was pre-game before started the football superbowl..

Only once aired..
Wha.. heck?

and also update news:
NAD Works With PepsiCo on Super Bowl Ad in American Sign Language - National Association of the Deaf
Obvouisly everyone are missed watch PRE-SHOWING before started the football superbowl..

(sigh)

Noooooooooooooo! I missed it! It was not there in the Myspace ads for Superbowl -- where it is -- cause this ad was in pre-game event?! I think it is wrong to miss the commercial before the game. That make
more audience to miss out for this. What a sad shame.
They should to catch on the commercial with ASL that most people don't know about ASL for the deaf people.

sequoias · 02-04-2008, 12:34 AM

It's probably cheaper to run an ad during the pre-game than during the game, I guess that's why? Hearing people think they own the world, anyway.

Boult · 02-04-2008, 01:32 AM

Actually, Pepsi made it clear that they will air it during pre-game show not during the game in their press release.

Pepsi USA - Bob's House the press release is there in pdf.

Those are the ads that were aired during the game;
MySpace.com - 2008 Superbowl Commercials from Super Bowl XLII: Vote for Favorite Ad Videos

deafdyke · 02-04-2008, 01:57 AM

Quote:

powerfully funded organization support by the cochler implant companies.

Indeed. The ONLY reason why AG Bell is so powerful is b/c the CI companies and health care reconize that oral only kids are healthcare dependant. So, they represent a HUGE HUGE cash cow. There's a reason why AG Bell has a huge glossy "professional looking " magazine with glossy ads for new high tech stuff, whereas ASDC only has a newsletter style magazine.

Buffalo · 02-04-2008, 04:09 AM

Quote:

Originally Posted by Jclarke

Lemme join! If someone can pay for my flights over to the U.S

Flight to USA? I think I will let you SWIM to USA. Just joking!

JClarke · 02-04-2008, 04:14 AM

Quote:

Originally Posted by Buffalo

Flight to USA? I think I will let you SWIM to USA. Just joking!

Got ten bucks, if so -- I'll be glad to swim over there, but it will take ages for me to arrive to america soil.

Tousi · 02-04-2008, 04:18 AM

Back on topic: I think Jillio should be a badge-carrying AgBAD member so that she can tear it asunder from within at Milwaukee this summer!

jillio · 02-04-2008, 06:16 AM

Quote:

Originally Posted by Tousi

Back on topic: I think Jillio should be a badge-carrying AgBAD member so that she can tear it asunder from within at Milwaukee this summer!

I'll do it without that badge, thank you! Becoming a member of A.G. Bad just gives me the creeps!

PowerON · 02-04-2008, 10:13 AM

So, AG require to encourage deaf to learn how to speech than rather ASL? That's not nice and bore language.

Freaky Cat · 02-04-2008, 11:46 AM

yes the commerical was played during pre-game not during the game. My sister saw the commerical. i missed it due to TJ watching the tv.

GarnetTigerMom · 02-04-2008, 11:49 AM

COUNT me in! I am with you all the way to kick their a@@ for that! It such a waste!

GalaxyAngel · 02-04-2008, 12:46 PM

Quote:

Originally Posted by Tousi

Back on topic: I think Jillio should be a badge-carrying AgBAD member so that she can tear it asunder from within at Milwaukee this summer!

I'll be coming down..

*Protestant ready!*
On July 3rd of wk... Perfect Timing for me.. after vacation at OHIO then straight way to Milwaukee AgBAD's conventions.

Tousi · 02-04-2008, 01:52 PM

Quote:

Originally Posted by GalaxyAngel

I'll be coming down..

*Protestant ready!*
On July 3rd of wk... Perfect Timing for me.. after vacation at OHIO then straight way to Milwaukee AgBAD's conventions.

Lol, GA, good for you but please leave the shotgun at home; that's for the moose!

deafskeptic · 02-04-2008, 02:00 PM

Quote:

Originally Posted by jillio

I'll do it without that badge, thank you! Becoming a member of A.G. Bad just gives me the creeps!

LOL. Just the thought of getting help from A.G. Bad gives me the creeps.

Tousi · 02-04-2008, 02:03 PM

Quote:

Originally Posted by deafskeptic

LOL. Just the thought of getting help from A.G. Bad gives me the creeps.

Actually, if you think about it, it's good strategy. There's a few individuals, I've heard, who are doing just that....

Kalista · 02-04-2008, 02:59 PM

Quote:

Originally Posted by GalaxyAngel

I'll be coming down..

*Protestant ready!*
On July 3rd of wk... Perfect Timing for me.. after vacation at OHIO then straight way to Milwaukee AgBAD's conventions.

I will join with you.

Banjo · 02-04-2008, 03:09 PM

Hmm, they took it off the website. I remember seeing it there on the website yesterday.

02-04-2008, 12:21 AM	#37 (permalink)
GalaxyAngel That's me! Join Date: Sep 2003 Location: Alberta,Canada Posts: 13,542	UPDATED... That was pre-game before started the football superbowl.. Only once aired.. Wha.. heck? and also update news: NAD Works With PepsiCo on Super Bowl Ad in American Sign Language - National Association of the Deaf Obvouisly everyone are missed watch PRE-SHOWING before started the football superbowl.. (sigh) __________________ Parent's proud our children.

02-04-2008, 12:27 AM	#38 (permalink)
sequoias Subaru rules! Join Date: Jun 2004 Location: The Evergreen State Posts: 12,859	Not everyone watch pre-game so why did they place it in there? It's better during the game because of more audience and less miss the commerical. __________________

02-04-2008, 12:34 AM	#41 (permalink)
sequoias Subaru rules! Join Date: Jun 2004 Location: The Evergreen State Posts: 12,859	It's probably cheaper to run an ad during the pre-game than during the game, I guess that's why? Hearing people think they own the world, anyway. __________________

02-04-2008, 10:13 AM	#48 (permalink)
PowerON Please don't click me! D: Join Date: Mar 2007 Location: Would like to live at Fort Davis, TX Posts: 4,789 Blog Entries: 1	So, AG require to encourage deaf to learn how to speech than rather ASL? That's not nice and bore language. __________________ • [Illustrator.Blog-alloon.com] • Don't shoot me! I'm only blogger!

02-04-2008, 11:49 AM	#50 (permalink)
GarnetTigerMom Registered User Join Date: Aug 2007 Location: Virginia Posts: 4,900	COUNT me in! I am with you all the way to kick their a@@ for that! It such a waste! __________________ GarnetTigerMom "The rain may be falling hard outside, But your smile makes it all alright. I'm so glad that you're my friend. I know our friendship will never end." -- Robert Alan

02-03-2008, 11:18 PM	#31 (permalink)
jillio Banned Join Date: Jun 2006 Posts: 21,197	AG Bell Speaks Up About Pepsi Super Bowl Commercial On January 31, AG Bell President Karen Youdelman and Executive Director Alexander T. Graham sent a letter to Pepsi corporate executives about its upcoming Super Bowl commercial, “Bob’s House,” featuring deaf characters. Click here to read the entire letter. Stay tuned for an upcoming edition of AG Bell Update highlighting member feedback and comment. Please feel free to provide your comments about the commercial directly to Pepsi or to AG Bell. To receive AG Bell Update click here. From their website. Also, the upcoming convention in June is in Milwaukee.

Today
Deafness	Sponsored Links __________________ This advertising will not be shown in this way to registered members. Register your free account today and become a member on AllDeaf.com

02-03-2008, 11:23 PM	#33 (permalink)
jillio Banned Join Date: Jun 2006 Posts: 21,197	Here is a copy of the original letter: January 31, 2008 Ms. Julie Hamp Senior Vice President PepsiCo Communications 700 Anderson Hill Road Purchase, NY 10577 Dear. Ms. Hamp, On behalf of the Alexander Graham Bell Association for the Deaf and Hard of Hearing (AG Bell), we are writing in regards to the airing of your upcoming Super Bowl commercial highlighting deaf characters. Established in 1890, AG Bell is the only national organization dedicated to supporting children and adults who are deaf or hard of hearing who use spoken language and hearing technology to communicate in mainstream society. Although we appreciate Pepsi’s efforts to encourage new promotional ideas from your rank-and-file employees and your willingness to celebrate diversity, we would be remiss if we did not call your attention to the fact that your advertisement offers a limited view of the deaf community. Since you have chosen the Super Bowl as the forum to launch this campaign, and because of Pepsi’s size and stature, we feel a responsibility to offer our perspective on this somewhat misleading stereotype presented in your advertisement. We trust you understand that deaf and hard of hearing individuals are a diverse group and therefore do not fit into a single, distinct culture. Your advertisement perpetuates a common myth that all people who are deaf can only communicate using sign language and are, therefore, isolated from the rest of society. In fact, today’s hearing technology, coupled with early screening identification and intervention, has led to incredible advances in listening and spoken language skill development. Of the more than 30 million Americans who live with hearing loss, the majority use spoken language as their primary mode of communication. We would also like to remind you that with the amount of money Pepsi will spend on just one 60 second spot to air during the Super Bowl, you could help an untold number of families obtain hearing aids and other professional services that are costly and in many cases not covered by medical insurance. We would be very willing to work with Pepsi to develop some creative ideas to promote other facets of the deaf community and to highlight positive role models who have met the challenges of this condition and thrived using spoken language. In addition, we invite and encourage your participation at our 2008 convention to be held in Milwaukee, Wisconsin, June 27-30; the largest gathering of families with deaf and hard of hearing children in the world. Your continued involvement in this issue would go a long way to educate the public about this oftentimes invisible condition and promote appreciation for those individuals that go above and beyond to overcome the absence of something many of us take for granted – the miracle of sound. Sincerely, Karen Youdelman, Ed.D. Alexander T. Graham President Executive Director

02-04-2008, 04:18 AM	#46 (permalink)
Tousi Registered User Join Date: Apr 2003 Posts: 8,249	Back on topic: I think Jillio should be a badge-carrying AgBAD member so that she can tear it asunder from within at Milwaukee this summer!

02-04-2008, 11:46 AM	#49 (permalink)
Freaky Cat My cat Oreo :) Join Date: Apr 2003 Location: ArKaNsAs Posts: 10,184	yes the commerical was played during pre-game not during the game. My sister saw the commerical. i missed it due to TJ watching the tv.

02-04-2008, 03:09 PM	#56 (permalink)
Banjo Mr. Movie Guy Join Date: Mar 2003 Location: Ontario, Canada Posts: 5,129 Blog Entries: 1	Hmm, they took it off the website. I remember seeing it there on the website yesterday.