Siemens Hearing Instruments Help Deaf Charity Celebrate 100 Year Anniversary

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Siemens Hearing Instruments Help Deaf Charity Celebrate 100 Year Anniversary | SYS-CON MEDIA

Siemens is supporting the Royal National Institute for Deaf People's (RNID) centenary year which was launched at a recent party held at Buckingham Palace in conjunction with the charity's patron, HRH The Duke of Edinburgh's 90th birthday.

After 100 years as the RNID it will now be known as Action on Hearing Loss and will help those who are hard of hearing, deaf and suffering tinnitus.

Siemens Hearing Instruments, who is a key sponsor of the charity's centenary year, will be opening up its popular Friends and Family scheme to members of Action on Hearing Loss. The scheme, currently allows all Siemens employees, and their friends and family, to benefit from discount hearing instruments when purchased through Approved Siemens Partners. Siemens began industrial production of hearing instruments 100 years ago and has set the standard for technological innovation ever since. Siemens Audiological Engineering Group aims to contribute to the quality of life of hearing impaired people by providing solutions for better hearing and understanding through empowerment of communication, and thereby removing a possible barrier to personal development.

Trevor Andrews, Managing Director of Siemens Hearing Instruments ,whichprovides a comprehensive range of digital hearing instruments and has been at the forefront of audiological innovation for over 125 years, comments: "Our Friends and Family scheme will be a great offering from Action on Hearing Loss during its landmark celebrations. We support Action on Hearing Loss as It is vital that we do all we can to dispel the stigma and myths that still surround deafness and hearing instruments. The celebrations mark 100 years of raising awareness of hearing health and it is through having greater awareness of the situations which people with hearing difficulties face, enabling better understanding and a more positive attitude towards social inclusion."

Chief Executive of Action on Hearing Loss, Jackie Ballard, says: "Entering our second century as Action on Hearing Loss better describes all our work for people with all types of hearing loss, and reflects our urgency in trying to reach the four million people in the UK who should be benefiting from hearing aids but have not yet taken action on their hearing loss."
 
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