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Salons urged to increase deaf awareness | News | Professional Beauty
RNID is urging beauty salons to use Deaf Awareness Week as an opportunity to expand their customer base by ensuring they are fully accessible to the nine million people in the UK who are deaf or hard of hearing.
RNID, the largest charity in the UK working on hearing loss, is asking salon and spa managers and owners to be aware of Deaf Awareness Week - which runs from June 28 to July 4 - after its annual membership survey found that 71% of respondents said they would be encouraged to use a specific service if the staff are deaf aware. Additionally, 41% of respondents said they would go out of their way to use a service if they knew an induction loop, which amplifies speech over background noise for hearing aid users, was available.
RNID chief executive Jackie Ballard said: “Beauty therapists can make very simple changes to significantly improve the experience of customers who are deaf or hard of hearing and encourage return visits in the future. We want salons throughout the UK to ensure staff receive deaf awareness training, provide fully operational induction loops and remove unnecessary barriers, which can affect communication and deter people with a hearing loss from making appointments.”
RNID is urging beauty salons to use Deaf Awareness Week as an opportunity to expand their customer base by ensuring they are fully accessible to the nine million people in the UK who are deaf or hard of hearing.
RNID, the largest charity in the UK working on hearing loss, is asking salon and spa managers and owners to be aware of Deaf Awareness Week - which runs from June 28 to July 4 - after its annual membership survey found that 71% of respondents said they would be encouraged to use a specific service if the staff are deaf aware. Additionally, 41% of respondents said they would go out of their way to use a service if they knew an induction loop, which amplifies speech over background noise for hearing aid users, was available.
RNID chief executive Jackie Ballard said: “Beauty therapists can make very simple changes to significantly improve the experience of customers who are deaf or hard of hearing and encourage return visits in the future. We want salons throughout the UK to ensure staff receive deaf awareness training, provide fully operational induction loops and remove unnecessary barriers, which can affect communication and deter people with a hearing loss from making appointments.”