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A Buckinghamshire charity that trains assistance dogs for deaf people is set to launch its first ever television advert to help raise awareness and funds.
Hearing Dogs for Deaf People, which has bases in Saunderton, Bucks, and Cliffe, North Yorkshire, trains dogs to alert severely and profoundly deaf people to sounds they cannot hear such as the alarm clock, doorbell, baby cry and smoke alarm.
The charity has teamed up with marketing agency The Gate to develop the 60-second advert which will be shown for six weeks on a number of digital and satellite channels and terrestrial channel Five from September 19.
The advert, which was filmed on location at the charity's training centre in Buckinghamshire, aims to demonstrate how important the dogs are for their owners, showing how they help them get on with their everyday lives.
It is hoped the footage will be seen by as many as four million people over the coming weeks.
Starring in the commercial are a number of real hearing dog owners and their dogs who help to emphasise the very strong bond these deaf people have with their hearing dogs.
Three of the five dogs featured began their lives in a rescue centre, emphasising one of the charity's main commitments to training dogs that were previously unwanted.
Jenny Moir, Hearing Dog's head of public relations, said: "We are very excited about this new development for the charity and really do hope that the advert shows not only the importance of the soundwork, but the love, warmth and joy that these wonderful dogs bring their owners.
"Since we rely solely on donations from the public, we are also hoping that the viewers will respond by helping us to continue our work training hearing dogs."
Paul Anderson, creative director of The Gate, said: "It's the dogs that make this such a fantastic charity, most of them have come from rescue centres and now they are helping deaf people.
"Television is a great way to show what a huge difference they are making to these people's lives."
Hearing Dogs for Deaf People was launched at Crufts Dog Show in 1982. It has continued to train dogs, mainly selected from rescue centres, to alert deaf people to specific sounds, whether in the home, workplace or public buildings.
To date it has placed more than 1,100 hearing dogs throughout England, Scotland, Wales and Northern Ireland.
For more information about the work of the charity visit www.hearing-dogs.co.uk
A Buckinghamshire charity that trains assistance dogs for deaf people is set to launch its first ever television advert to help raise awareness and funds.
Hearing Dogs for Deaf People, which has bases in Saunderton, Bucks, and Cliffe, North Yorkshire, trains dogs to alert severely and profoundly deaf people to sounds they cannot hear such as the alarm clock, doorbell, baby cry and smoke alarm.
The charity has teamed up with marketing agency The Gate to develop the 60-second advert which will be shown for six weeks on a number of digital and satellite channels and terrestrial channel Five from September 19.
The advert, which was filmed on location at the charity's training centre in Buckinghamshire, aims to demonstrate how important the dogs are for their owners, showing how they help them get on with their everyday lives.
It is hoped the footage will be seen by as many as four million people over the coming weeks.
Starring in the commercial are a number of real hearing dog owners and their dogs who help to emphasise the very strong bond these deaf people have with their hearing dogs.
Three of the five dogs featured began their lives in a rescue centre, emphasising one of the charity's main commitments to training dogs that were previously unwanted.
Jenny Moir, Hearing Dog's head of public relations, said: "We are very excited about this new development for the charity and really do hope that the advert shows not only the importance of the soundwork, but the love, warmth and joy that these wonderful dogs bring their owners.
"Since we rely solely on donations from the public, we are also hoping that the viewers will respond by helping us to continue our work training hearing dogs."
Paul Anderson, creative director of The Gate, said: "It's the dogs that make this such a fantastic charity, most of them have come from rescue centres and now they are helping deaf people.
"Television is a great way to show what a huge difference they are making to these people's lives."
Hearing Dogs for Deaf People was launched at Crufts Dog Show in 1982. It has continued to train dogs, mainly selected from rescue centres, to alert deaf people to specific sounds, whether in the home, workplace or public buildings.
To date it has placed more than 1,100 hearing dogs throughout England, Scotland, Wales and Northern Ireland.
For more information about the work of the charity visit www.hearing-dogs.co.uk