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http://www.couriermail.news.com.au/story/0,20797,19151872-3102,00.html
NEW name, new look, new generation, but the same dedication ... the old Queensland Deaf Society launched itself into a new era yesterday, unveiling itself as Deaf Services Queensland.
Celebrations to mark the change were held at Toowong State School in Brisbane's inner-west.
The group's new name and logo were revealed by Governor Quentin Bryce at a breakfast.
More than 450 school children, their families and members of the deaf community attended and watched students paint their hands turquoise, yellow, blue and red in the colours of the new logo.
They were entertained by the Toowong State Primary School Signing Choir.
Deaf Services Queensland's chief executive officer Damian Lacey said the new identity had come at a time when the charity's work had never been more important.
"We need to ensure that our name and branding reflects the unique role we play in representing the needs of hundreds of thousands of deaf and hard-of-hearing people in Queensland," Mr Lacey said.
He said the old identity had connotations of a membership base but the charity viewed its clients as anyone with a hearing impairment in Queensland.
Optus donated two mobile phones to the school during the launch to help improve communication between deaf and hearing children.
Optus Consumer Group Marketing Director Michael Smith said they were pleased to support the launch of Deaf Services Queensland.
"3G are a great resource in the deaf community, allowing deaf people to conduct video calls, leave video mail messages and send and receive MMS messages," Mr Smith said.
Mr Lacey said while the phone still remained an obstacle for many deaf people, the smarter technology was breaking down barriers.
"The phones are another way of encouraging literacy in Auslan as a Language Other Than English," Mr Lacey said.
"For the deaf children it gives them exposure to the way hearing children use language and talk about issues in their day-to-day lives."
NEW name, new look, new generation, but the same dedication ... the old Queensland Deaf Society launched itself into a new era yesterday, unveiling itself as Deaf Services Queensland.
Celebrations to mark the change were held at Toowong State School in Brisbane's inner-west.
The group's new name and logo were revealed by Governor Quentin Bryce at a breakfast.
More than 450 school children, their families and members of the deaf community attended and watched students paint their hands turquoise, yellow, blue and red in the colours of the new logo.
They were entertained by the Toowong State Primary School Signing Choir.
Deaf Services Queensland's chief executive officer Damian Lacey said the new identity had come at a time when the charity's work had never been more important.
"We need to ensure that our name and branding reflects the unique role we play in representing the needs of hundreds of thousands of deaf and hard-of-hearing people in Queensland," Mr Lacey said.
He said the old identity had connotations of a membership base but the charity viewed its clients as anyone with a hearing impairment in Queensland.
Optus donated two mobile phones to the school during the launch to help improve communication between deaf and hearing children.
Optus Consumer Group Marketing Director Michael Smith said they were pleased to support the launch of Deaf Services Queensland.
"3G are a great resource in the deaf community, allowing deaf people to conduct video calls, leave video mail messages and send and receive MMS messages," Mr Smith said.
Mr Lacey said while the phone still remained an obstacle for many deaf people, the smarter technology was breaking down barriers.
"The phones are another way of encouraging literacy in Auslan as a Language Other Than English," Mr Lacey said.
"For the deaf children it gives them exposure to the way hearing children use language and talk about issues in their day-to-day lives."