Australia Cigarette Packs to Show Graphic Photos
Fri Jun 25, 7:55 AM ET
SYDNEY (Reuters) - Australian smokers will soon have to look at the picture of a cancer-ridden lung or a gangrenous foot missing toes each time they light up.
Following a trend pioneered by Canada, the government said it wants cigarette companies to put graphic pictures and warnings on 30 percent of the front of each pack and 90 percent of the back.
One gruesome photo shows a color cross-section of a diseased lung. Another shows a blackened foot missing a toe and the rest twisted. "Smoking causes peripheral vascular disease," it reads. A third shows a dissected, bloodied brain with the caption, "Smoking doubles your risk of stroke."
"The experience in Canada showed there was a three percent drop in smoking," Trish Worth, parliamentary secretary for health, told reporters. Canada introduced the warnings and pictures of diseased organs in late 2000.
But Australian cigarette makers say the move will not alter smoking patterns, and one called it a desperate tactic.
Health Minister Tony Abbott said cigarette companies would have 18 months to make the changes once the government announces them officially.
Anti-smoking groups denounced the government for "caving in" to the tobacco lobby and mandating only 30 percent of the packet's fronts for photos, instead of 50 percent as in Canada.
"Concessions to the tobacco industry of smaller warnings on the front of cigarette packs and delaying their introduction is a bad decision," said Alan Coates, chief executive of the Cancer Council Australia.
The government first set a date of June 2005 for the changes but cigarette makers said they needed longer.
Manufacturers said the move was detrimental.
"The use of medically pornographic images," had little impact on Canadian smoking levels, said Peter Richards, managing director of Imperial Tobacco Australia Ltd.
"This proposal is simply a desperate tactic designed to placate anti-smoking zealots as opposed to sensibly addressing the communication of the health risks associated with smoking," Richards said in a statement.
Fri Jun 25, 7:55 AM ET
SYDNEY (Reuters) - Australian smokers will soon have to look at the picture of a cancer-ridden lung or a gangrenous foot missing toes each time they light up.
Following a trend pioneered by Canada, the government said it wants cigarette companies to put graphic pictures and warnings on 30 percent of the front of each pack and 90 percent of the back.
One gruesome photo shows a color cross-section of a diseased lung. Another shows a blackened foot missing a toe and the rest twisted. "Smoking causes peripheral vascular disease," it reads. A third shows a dissected, bloodied brain with the caption, "Smoking doubles your risk of stroke."
"The experience in Canada showed there was a three percent drop in smoking," Trish Worth, parliamentary secretary for health, told reporters. Canada introduced the warnings and pictures of diseased organs in late 2000.
But Australian cigarette makers say the move will not alter smoking patterns, and one called it a desperate tactic.
Health Minister Tony Abbott said cigarette companies would have 18 months to make the changes once the government announces them officially.
Anti-smoking groups denounced the government for "caving in" to the tobacco lobby and mandating only 30 percent of the packet's fronts for photos, instead of 50 percent as in Canada.
"Concessions to the tobacco industry of smaller warnings on the front of cigarette packs and delaying their introduction is a bad decision," said Alan Coates, chief executive of the Cancer Council Australia.
The government first set a date of June 2005 for the changes but cigarette makers said they needed longer.
Manufacturers said the move was detrimental.
"The use of medically pornographic images," had little impact on Canadian smoking levels, said Peter Richards, managing director of Imperial Tobacco Australia Ltd.
"This proposal is simply a desperate tactic designed to placate anti-smoking zealots as opposed to sensibly addressing the communication of the health risks associated with smoking," Richards said in a statement.
