I'm sure as with this program, it works for some and doesn't work for others--although, the effort and committment is the 'key' to making it work--wouldn't you think so? If and when I will quit, (yes--*coughs*, I do unfortunately), I prefer to not rely on patches, programs, etc., I much rather do it by the desire to do so, the 'will' to do so. I'm not against these other remedies and ways of helping or encouraging others to quit--also, I'm not sure if some of these programs like you stated above is covered by insurance, although, it would be wonderful and make a whole lot of sense if it was indeed covered by insurance.
By the way, speaking of 'quitting'...it may very well be one of my New Year's resolution...and, I really 'want to' as well. Bearing that in mind, it's nice and encouraging when others (friends, family) show support, give rapport during the time of actually giving it up. I know I'll need that--like I would do so for others when they're ready and could use the help/support, rapport as well.
~RR