When I got my first BTE HA, it was one that I believe was marketed to kids. It was a blue one. I was so glad that colors had come out when it was time for me to wear BTE's. Since then I've had other ones that were blue or with blue. I now have CIs and they also come in great colors, including blue and purple. I'm wearing a dark blue right now, but am looking forward to getting a more vibrant blue when I can upgrade in a few years. The pretty color ones are marketing towards kids (they also have special kids programming options), but many adults have ordered the kids ones w/o the special programming because they want the "stand out" colors.