The Nuby baby products company announced today its new corporate responsibility program benefiting the Deaf Children's Literacy Project (DCLP) of the National Cued Speech Association.
Nuby has decided to place the DCLP logo on most of its baby products. The products will include bottles, toys, teethers, breast pumps, medical items and a variety of other items. A percentage of the sales from these products will actually benefit the DCLP.
Although deeply philanthropic, the Deaf Children's Literacy Project is close to the hearts of Nuby president Edward Hakim and his wife Penny. The parents of four children, their eldest son Abraham became deaf as an infant from bacterial meningitis.
Heartbroken, the Hakim family found support from the National Cued Speech Association, which specializes in effective communication, language development and literacy through the use of Cued Speech. The NCSA launched the Deaf Children's Literacy Project in 1997.
Using Cued Speech allowed the Hakim family to easily communicate with their deaf son in English, and it provided phonemic information needed for literacy. The family then began regularly cueing to Abraham. Today, Abraham Hakim is a shining example of how Cued Speech can allow a deaf child to excel. An avid reader, he graduated from Tulane University with a BA and an MA in Architecture.
"With Cued Speech, Abraham was mainstreamed into regular schools, attended college and been able to compete with his hearing peers. Now he is a college graduate and I couldn't be more proud." said Edward Hakim.
"Our company has grown and we are extremely fortunate that our products are so globally popular. It's time for us to give back to the community and what better cause than the Deaf Children's Literacy Project? This organization was there for us when we went through an emotionally turbulent period. Our son Abraham would not be where he is now if it were not for Cued Speech."
"The Deaf Children's Literacy Project is very excited to have the Hakim Family and Nuby as a Corporate Sponsor. This family and Nuby have been touching the lives of newborns around the world with their wonderful products, and now have chosen to continue that through their dedication to the literacy of many deaf children; we're definitely honored," said National Cued Speech Association President, Shannon Howell.
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