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Hearing Dogs for Deaf People boosted by Trafford company (From Messenger Newspapers)
HEARING dogs for the deaf got a training boost after an Altrincham retailer supported a national fundraising drive.
The Hearing Company, based at Scrivens Opticians on George Street, has pledged to donate £25 for every hearing aid it sells during Deaf Awareness Week from May 4 to 10.
The money raised will be presented to the charity Hearing Dogs for Deaf People, which trains dogs to alert their owners to specific sounds by touch.
Sefton Marks, branch manager, said: “Together we hope to collect as much money as possible to put towards the cost of training new hearing dogs and helping deaf people gain greater independence.”
Hearing Dogs for Deaf People has placed more than 1,500 hearing dogs since it was established in 1982. The dogs alert deaf people by touch, using a paw to gain attention, and to lead them back to the sound source.
For sounds such as a smoke alarm or fire bell the dogs will alert then lie down to indicate danger.
Alice Paine, the charity’s major donor manager, said: “Deafness can be a very isolating and lonely disability. Hearing dogs have a hugely positive effect through providing increased confidence, companionship and a feeling of security.
“Training each dog is a lengthy process that costs thousands of pounds and we are very grateful to Scrivens and the Hearing Company for their continued support.”
HEARING dogs for the deaf got a training boost after an Altrincham retailer supported a national fundraising drive.
The Hearing Company, based at Scrivens Opticians on George Street, has pledged to donate £25 for every hearing aid it sells during Deaf Awareness Week from May 4 to 10.
The money raised will be presented to the charity Hearing Dogs for Deaf People, which trains dogs to alert their owners to specific sounds by touch.
Sefton Marks, branch manager, said: “Together we hope to collect as much money as possible to put towards the cost of training new hearing dogs and helping deaf people gain greater independence.”
Hearing Dogs for Deaf People has placed more than 1,500 hearing dogs since it was established in 1982. The dogs alert deaf people by touch, using a paw to gain attention, and to lead them back to the sound source.
For sounds such as a smoke alarm or fire bell the dogs will alert then lie down to indicate danger.
Alice Paine, the charity’s major donor manager, said: “Deafness can be a very isolating and lonely disability. Hearing dogs have a hugely positive effect through providing increased confidence, companionship and a feeling of security.
“Training each dog is a lengthy process that costs thousands of pounds and we are very grateful to Scrivens and the Hearing Company for their continued support.”