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http://www.shieldsgazette.com/news/Cash-to-improve-cinema-for.4350884.jp
A SOUTH Shields theatre is helping the deaf community enjoy the latest movies for the first time thanks to a cash boost.
The Customs House cinema in Mill Dam has been given a £4,003 grant from the UK Film Council to help it improve and update its facilities.
The theatre has used the cash to buy an audio description and soft-subtitling systems to improve cinema access for film fans with sensory impairments.
Angela Hannon, audience development manager, said: "We make sure that every film we show has at least one showing that is subtitled.
"As a community venue, it is crucial we make every resource available to everyone and this latest addition to the cinema helps to do that."
The Customs House is also helping parents to beat the credit crunch by having the cheapest cinema in the borough. A family of four can watch the latest releases there for only £14.
Ray Spencer, executive director, said: "Having four children myself, I know how expensive a trip to the cinema can be.
"That's why when we set the cinema prices we were determined to keep them as low as possible.
"Going to the cinema is one of life's greatest pleasures and we want to make sure that no one misses out simply because of the price."
The cinema offers everything that you would expect from a multi-screen venue, including luxury seating and Dolby surround sound.
Mr Spencer added: "Not only are we affordable, but we make sure that we book the best movies from release date.
"So expect to see the Customs House hosting films like High School Musical 3, Batman, The Mummy 3 and the brand new Star Wars animated film."
For more information on cinema times, call the box office on 454 1234 or visit The Customs House.
A SOUTH Shields theatre is helping the deaf community enjoy the latest movies for the first time thanks to a cash boost.
The Customs House cinema in Mill Dam has been given a £4,003 grant from the UK Film Council to help it improve and update its facilities.
The theatre has used the cash to buy an audio description and soft-subtitling systems to improve cinema access for film fans with sensory impairments.
Angela Hannon, audience development manager, said: "We make sure that every film we show has at least one showing that is subtitled.
"As a community venue, it is crucial we make every resource available to everyone and this latest addition to the cinema helps to do that."
The Customs House is also helping parents to beat the credit crunch by having the cheapest cinema in the borough. A family of four can watch the latest releases there for only £14.
Ray Spencer, executive director, said: "Having four children myself, I know how expensive a trip to the cinema can be.
"That's why when we set the cinema prices we were determined to keep them as low as possible.
"Going to the cinema is one of life's greatest pleasures and we want to make sure that no one misses out simply because of the price."
The cinema offers everything that you would expect from a multi-screen venue, including luxury seating and Dolby surround sound.
Mr Spencer added: "Not only are we affordable, but we make sure that we book the best movies from release date.
"So expect to see the Customs House hosting films like High School Musical 3, Batman, The Mummy 3 and the brand new Star Wars animated film."
For more information on cinema times, call the box office on 454 1234 or visit The Customs House.