It's another Battlefield 3 map pack.
OR
It's to Battlefield 3 what Battlefield Vietnam was to Battlefield 1942. A minor engine enhancement, some new vehicles and options but basically selling you the same damn game AND five whole expansion packs (via 'Premium').
Not interested at all. While I did have some fun with BF3, the annoyances about the game itself far, far outweighed my overall enjoyment. Plus, it's EA. Origin. No thanks.