Japan iced bra aims to keep everywhere cool

rockin'robin · 05-09-2012, 08:55 AM

A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.

These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.

A traditional Japanese wind chime -- and a mint leaf -- dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".

The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.

With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the aircon.

Japan iced bra aims to keep everywhere cool - Yahoo! News

PowerON · 05-09-2012, 09:31 AM

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05-09-2012, 08:55 AM	#1 (permalink)
rockin'robin Registered User Join Date: Apr 2007 Location: Jacksonville, Florida Posts: 15,314	Japan iced bra aims to keep everywhere cool A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer. In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts. These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement. A traditional Japanese wind chime -- and a mint leaf -- dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound". The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer. With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the aircon. Japan iced bra aims to keep everywhere cool - Yahoo! News

05-09-2012, 09:31 AM	#2 (permalink)
PowerON Registered User Join Date: Mar 2007 Location: 37.5, 126.9 Posts: 10,335 Blog Entries: 5	Perfect for female Muslim. __________________ • [Illustrator.Blog-alloon.com] • Don't shoot me! I'm only blogger!

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