I think this video is part of commercial to let people know how wonderful the Advil help the person get rid of headaches. But I don't know if people have use different kind of brands to get rid of headaches. He was only talking about his CI that gave him the headaches and had to take the CI off to relieve his headache with Advil. CI does have some problem with all these confusing sounds that can cause headaches. As for the message spreading to the Deaf awareness, I don't think so. That is my opinion.