I ordered a Philips Hue Starter Kit through Convo Relay at a discounted price. I got the package today. I set up the bridge, Hue lamp, and download app. I asked a friend to test calling me. It worked! I was stoked by watching the flashing light in Purple color!!
Check out Moodifier, which syncs the movie you're watching with the hue. It figures out the colors of what's on the screen and matches it with the hue to create an immersive ambiance.