Lolz. You told me to check the link of color wheel. I see the primary colors are red, blue and yellow. The secondary colors are Green, orange and purple. The Tertiary colors are Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green. I don't know why you don't like the color I chose.
No. I don't know of a famous typography name Paula Scher in NY. I never heard or have seen her before. All of my work done in Corel Paint Shop Pro XI. For fun Arts, I use number fonts in color black. I may use variety of colors in the future.