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No Xbox 360 Price Drop, Says Microsoft
Microsoft executive denies rumors.
by Micah Seff
June 11, 2007 - Looks like those waiting for an Xbox 360 price cut are out of luck, if recent comments by Microsoft executive David Hufford are any indication. Hufford had spoken out about the Xbox 360's high price point in a recent Bloomberg article, saying that Microsoft is "well aware that the sweet spot of the market is really 199 bucks." The resultant media buzz led many to speculate that Microsoft intended on dropping the price of the 360 in the near future to compete with the Wii's "strong value proposition." Now, Hufford has come forward to put such speculation to rest.
In talking with Gamerscoreblog.com, Hufford denied rumors of price cuts, stating that "the comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not." Hufford continued, "With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop any time soon."
Anyone holding out for that "inevitable" price drop is just going to have to keep on waiting.
IGN: No Xbox 360 Price Drop, Says Microsoft
Microsoft executive denies rumors.
by Micah Seff
June 11, 2007 - Looks like those waiting for an Xbox 360 price cut are out of luck, if recent comments by Microsoft executive David Hufford are any indication. Hufford had spoken out about the Xbox 360's high price point in a recent Bloomberg article, saying that Microsoft is "well aware that the sweet spot of the market is really 199 bucks." The resultant media buzz led many to speculate that Microsoft intended on dropping the price of the 360 in the near future to compete with the Wii's "strong value proposition." Now, Hufford has come forward to put such speculation to rest.
In talking with Gamerscoreblog.com, Hufford denied rumors of price cuts, stating that "the comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not." Hufford continued, "With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop any time soon."
Anyone holding out for that "inevitable" price drop is just going to have to keep on waiting.
IGN: No Xbox 360 Price Drop, Says Microsoft
