Harley-Davidson News Flash!!

Jiro · 10-15-2009, 05:03 PM

Harley-Davidson terminates Buell brand, sells MV Agusta

Quote:

Harley-Davidson announced today that it is discontinuing its Buell product line and will cease production of Buell motorcycles permanently by Oct. 30. According to Harley-Davidson spokesman Paul James, the discontinuation of the 26-year-old Buell brand, which has been a wholly owned subsidiary of the Milwaukee-based manufacturer since 1998, "is part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive company growth through a focus of efforts and resources on the Harley-Davidson brand."

James said, "The fact is, a dollar invested into Harley-Davidson, there's more impact than the same dollar invested elsewhere when it comes to reaching new riders and enriching the experience of our core customers."

As part of the company's new myopia on its core brand, Harley-Davidson is also divesting itself of MV Agusta, the Italian sport bike company it purchased last year.

"We're exiting the sport bike market with those niche brands," James said.

MV Agusta is being sold because it was a standalone business unit. Buell "was highly integrated into the entire business and the distribution network of Harley-Davidson," James said, so "selling Buell as an outside entity was not the best choice for the company."

While Harley-Davidson is giving the ax to Buell the brand, it's still in talks with Erik Buell, the man, who may continue with Harley-Davidson in an advisory role as it develops new products.

No buyer has yet been named for MV Agusta. As for Buell, dealers will sell remaining Buell inventory and provide warranty, service and repair work. Harley-Davidson expects to provide replacement and service parts for as many years as required.

Harley's announcement to terminate the Buell brand comes on the same day it announced third-quarter earnings. Worldwide, retail sales of Harley-Davidson motorcycles declined 21.3% in the third quarter of 2009 v. 2008.

Jiro · 10-15-2009, 05:04 PM

this is my message for people who bought Buell / MV Agusta

*it's a pix of Ben Franklin laughing. caption - Ha! Ha! I'm glad I got BMW!!11!

purplecatty · 10-16-2009, 12:55 AM

I prefer V-twin (any brands) than BMW engine. It look sexier and slimmer.

that's my IMHO

Catty

Tousi · 10-16-2009, 01:35 AM

Well, I'm drooling over HD's new trike!

Jiro · 10-16-2009, 01:36 AM

Quote:

Originally Posted by Tousi

Well, I'm drooling over HD's new trike!

this one?

btw - what's so wonderful about trike?

Jiro · 10-16-2009, 01:38 AM

no wait.... this one?

rockdrummer · 10-16-2009, 11:37 AM

This one is saaawweeeeeet!! And the bike is not bad either.

rockdrummer · 10-16-2009, 11:39 AM

Or even this one

rockdrummer · 10-16-2009, 11:39 AM

This one is Bad Ass too

Tousi · 10-16-2009, 11:59 AM

Yeah, Jiro, the second one.

Jiro · 10-16-2009, 11:59 AM

Quote:

Originally Posted by Tousi

Yeah, Jiro, the second one.

what's so good about trike?

Reba · 10-16-2009, 12:09 PM

Quote:

Originally Posted by Tousi

Well, I'm drooling over HD's new trike!

You aren't thinking about trading the outfit that you have, are you?

The Highlander · 10-16-2009, 12:27 PM

Trike?

I alway think trike for people who don't know how to balance to ride like kid's first ride.

Jiro · 10-16-2009, 12:30 PM

Quote:

Originally Posted by The Highlander

Trike?

I alway think trike for people who don't know how to balance to ride like kid's first ride.

can be a medical condition that prevented them from riding motorcycle but bikers ain't willing to give up on it. trike is the way to go.

Josh B · 10-16-2009, 12:42 PM

Quote:

Originally Posted by The Highlander

Trike?

I always think trike for people who don't know how to balance to ride like kid's first ride.

*ahem* What's about disabled riders like me ?

The Highlander · 10-16-2009, 12:50 PM

Quote:

Originally Posted by Jiro

can be a medical condition that prevented them from riding motorcycle but bikers ain't willing to give up on it. trike is the way to go.

Quote:

Originally Posted by Josh B

*ahem* What's about disabled riders like me ?

Hmm. You made good point. Medical condition is different story.

I know someone who perfect health and he want trike. wtf.

Jiro · 10-16-2009, 04:08 PM

Quote:

Originally Posted by The Highlander

Hmm. You made good point. Medical condition is different story.

I know someone who perfect health and he want trike. wtf.

why not? If it appeals to them, cool. That's why I asked Tousi why he likes trike. I want to understand what's appealing to him about trike.

Jtm · 10-21-2009, 09:32 AM

Quote:

Originally Posted by Jiro

what's so good about trike?

I was thinking same thing, its like driving 3 wheel atv.

From my perspective, canam spyder is more practical.

GalaxyAngel · 10-21-2009, 10:27 AM

One Day, I'll have trike-biker.... All I really want feel safer rider than two wheels..

Reba · 10-21-2009, 11:05 AM

Quote:

Originally Posted by Jiro

what's so good about trike?

You won't need to ask that question when you're 30 years older, especially if you have a wife riding with you.

The Highlander · 10-21-2009, 03:12 PM

Quote:

Originally Posted by Reba

You won't need to ask that question when you're 30 years older, especially if you have a wife riding with you.

Hmm. I know few HD biker who 60's and still ride on motorcycle.

The Highlander · 10-21-2009, 03:13 PM

Quote:

Originally Posted by Reba

You won't need to ask that question when you're 30 years older, especially if you have a wife riding with you.

Hmm. I know few HD biker who 60's and still ride on motorcycle (over 1200cc).

Reba · 10-21-2009, 03:52 PM

Quote:

Originally Posted by The Highlander

Hmm. I know few HD biker who 60's and still ride on motorcycle (over 1200cc).

Good for them.

I didn't say that they couldn't. I just said it's easier to understand.

Jiro · 10-30-2009, 05:27 AM

Quote:

Originally Posted by Reba

You won't need to ask that question when you're 30 years older, especially if you have a wife riding with you.

there are lot of 2-up on big sport cruising bikes like Goldwing though but then... to each own, I suppose

Jiro · 10-30-2009, 05:27 AM

Quote:

Originally Posted by The Highlander

Hmm. I know few HD biker who 60's and still ride on motorcycle (over 1200cc).

10-15-2009, 05:04 PM	#2 (permalink)
Jiro YOU DOMESTIC DISSENT! Join Date: Apr 2007 Location: The Sopranos State Posts: 22,964	this is my message for people who bought Buell / MV Agusta *it's a pix of Ben Franklin laughing. caption - Ha! Ha! I'm glad I got BMW!!11! __________________ - Don't forget to buy Jiro's Special Edition Sunglasses for $19.95

10-16-2009, 01:38 AM	#6 (permalink)
Jiro YOU DOMESTIC DISSENT! Join Date: Apr 2007 Location: The Sopranos State Posts: 22,964	no wait.... this one? __________________ - Don't forget to buy Jiro's Special Edition Sunglasses for $19.95

10-16-2009, 12:27 PM	#13 (permalink)
The Highlander Registered User Join Date: Mar 2007 Posts: 2,698	Trike? I alway think trike for people who don't know how to balance to ride like kid's first ride. __________________

10-21-2009, 10:27 AM	#19 (permalink)
GalaxyAngel That's me! Join Date: Sep 2003 Location: Alberta,Canada Posts: 13,626	One Day, I'll have trike-biker.... All I really want feel safer rider than two wheels.. __________________ Parent's proud our children.

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10-16-2009, 12:55 AM	#3 (permalink)
purplecatty Cool Guy!! Join Date: Feb 2007 Location: Center of the USA Posts: 2,459	I prefer V-twin (any brands) than BMW engine. It look sexier and slimmer. that's my IMHO Catty

10-16-2009, 01:35 AM	#4 (permalink)
Tousi Registered User Join Date: Apr 2003 Posts: 9,574	Well, I'm drooling over HD's new trike!

10-16-2009, 11:37 AM	#7 (permalink)
rockdrummer Weapon of mass percussion Join Date: Feb 2006 Location: Chicago area Posts: 4,090	This one is saaawweeeeeet!! And the bike is not bad either.

10-16-2009, 11:39 AM	#8 (permalink)
rockdrummer Weapon of mass percussion Join Date: Feb 2006 Location: Chicago area Posts: 4,090	Or even this one

10-16-2009, 11:39 AM	#9 (permalink)
rockdrummer Weapon of mass percussion Join Date: Feb 2006 Location: Chicago area Posts: 4,090	This one is Bad Ass too

10-16-2009, 11:59 AM	#10 (permalink)
Tousi Registered User Join Date: Apr 2003 Posts: 9,574	Yeah, Jiro, the second one.