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While I understand everyopne's anger that the commercial was shown during the pre-game, I think we are all loosing sight over the fact that Pepesico ineed did air a commercial featuring signing deaf at prime time during which the number of viewers that would see it was huge. While it would have been better if the commercial had been shown during game time, it was still on t.v. and that is still a first for the deaf community. Pespsico still managed to something that has never been done before. With the support they received for this first commercial, I would say the chance that more will follow is good.
Also, this commercial managed to bring out the real intents of A.G.Bad, and that, as well is a good thing. People who never before realized that A.G Bad was so discrimiinatory toward signing deaf, or that they were extremely audist in their practices now see A.G. Bad for exactly what they are. This will reduce support for both A.G. Bell, and other organizations like them.
While we may not have gotten the greatest exposure on Sunday, we did get more than ever before. Let's be grateful for the small steps, and use them to make even bigger steps. Let's not stop here. The next step is not to be angry with Pepsico, becuase they did provide the deaf community with exposure in a way that has never been done before. The next step is to protest A.G. Bad's stance on that exposure. IMO.
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