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I think this is great but there are a few small problems.
1) it may perpetuate the stereotype that deaf people are jerks.
2) the braille font under the word "enable" in the new pepsi logo will only perpetuate the belief that deaf people read braille. (I suppose getting asked of we read braille is just part of Deaf culture)
3) Will they have descriptive audio service for the blind on the SAP audio channel?? Sure they make a great point with the silence but blind people drink pepsi too.
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