That's what they mean, when they describes films as "thought provoking" but i havent seen for the last 10 years that it has been overused, simply becauase they 'exploited' that describing only for marketing purposes, not for the real reason that's a film IS thought provoking. So, im saying beware !, I get leery when read this on backcover of the dvd blurb's.film's description.
Lasty, You would *knw8 if it is overused, in an instance when you are reading a backcover, simply by knowing the genre, that is ; a repeated use of this 'genre mixing which has been a hit 2 years ago, then 'they do it again' that's there is a tell-tale sign, that it is NOT thought-provoking...
just me 2 cents
"Problems cannot be solved at the same level of awareness that created them."