01-09-2009, 11:09 AM
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#52 (permalink)
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YOU DOMESTIC DISSENT!
Join Date: Apr 2007
Location: The Sopranos State
Posts: 22,922
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Jakob Nielsen - world renowned usability expert
Quote:
No Blogs, Though
Nielsen may be ruthless about brevity, but he doesn't advocate blogging. Here's his logic: "Such postings are good for generating controversy and short-term traffic, and they're definitely easier to write. But they don't build sustainable value."
That's a debatable point. My experience has been that a thoughtful blogger who tags his posts can cover a subject well. But Nielsen's idea is that people will read (and maybe even pay) for expertise that they can't find anywhere else. If you want to beat the Internet, you're not going to do it by blogging (since even OK thinkers occasionally write a great blog post) but by offering a comprehensive take on a subject (thus saving the reader time from searching many sites) and supplying original thinking (offering trusted insight that cannot be easily duplicated by the nonexpert).
Like a lot of what Nielsen says, this is both obvious and thoughtful.
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