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OLED TV is made from organic LED material there may be burn in issues, though we do not anticipate them being as bad as the first plasma displays.
LCD displays do not have burn in issues. The backlight passes through “twisting” crystals which are a hard material not subject to etching.
OLED is short of lifescan. The blue organic phosphor LED has a short life (a guess is 7,000 hours). The red and green material may not last much longer. Those first OLED displays will be an experiment with regard to longevity.
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