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250 GB is relatively enough for everyone, IMO, better than 5 GB or 50 GB.
If subscribers keep go exceed the limit and increase of demand would cause Comcast to have additional more bandwidth and monthly bill will going shot up, just better to limit at 250 GB to prevent skyrocket of monthly bill for install more bandwidth to meet the demand.
I believe it will happen to telephone companies to cap on DSL or optical fiber in later time, even some providers are lucky.
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